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Events are a powerful tool for branding and a key part in all the business areas and fields of activity in order to maximize them and make them grow. Therefore, this postgraduate course sets as objectives:

  • To provide multidisciplinary know-how in the field of events;
  • To understand the importance of entertainment in these events;
  • To master marketing and marketing strategies for these events;
  • To know how to budget these events;
  • To identify the required licences, logistics, operations, and safety in these events

Target Audience

  • Graduates, Masters, Doctors and others from any field of knowledge;
  • Chief Executive Officers (CEO) and administrators of small, medium and large-sized enterprises;
  • Directors and Managers of small, medium and large-sized enterprises;
  • Communication and Marketing Directors;
  • Commercial Directors who are Brand and Product Managers or Directors;
  • Operations Directors who are potential professionals in the field.
6 months

Fortnightly Schedule

Friday| 5 p.m.-11 p.m.

Saturday | 10 a.m.-1 p.m. and 2 p.m.– 5 p.m.

New |  May 27, 2022

Scientific Coordinator – Sérgio Teixeira, PhDPhD in Management/Thesis on Tourism from UBI, Master in Management from UTAD, where he completed his undergraduate course in Tourism.

Chair of the Technical-Scientific Board of ISAL, Scientific Coordinator of new Research Centre ISAL, Director of the degree in Tourism, Assistant Director of the degree in Management, Coordinator of the line of research ‘Competitiveness, Innovation and Entrepreneurship’, Integrated Member of the NECE-UBI and Collaborator of CITUR, both funded by FCT. His research focuses on the fields of Competitiveness, Strategy, Tourism Events, Entrepreneurship, and Innovation. He is the author of several scientific publications indexed in the Web of Science, ISI and SCOPUS, and he collaborated with several international authors.

He is an editorial member of several scientific journals, namely Management Decision, and a scientific reviewer of more than 17 scientific journals indexed in WoS, in the Management, Hospitality and Tourism fields. He has recently published 2 books, one by IGI Global and the other by Palgrave Macmillan. Moreover, he acquired 4 years of practical experience in the banking sector, and approximately 10 years of experience in the field of Tourism and Hospitality. He was the Chair of the 5th Edition of Regional Helix 2020 – International Conference in Regional Competitiveness, Tourism Innovation and Knowledge Transfer – ISAL.